Socio-psychological features of the texts of media messages

Introduction. The importance of the textual component a media message is based on possibility using psychological methods influencing audience, adding author’s emotions and social significance message. This became especially important during war. In sphere, texts have always carried messages designed to reveal most painful topics for society, but war, in commercial sphere began associate their more often with issues. Relevance purpose. purpose our study determine socio-psychological characteristics messages. relevance due need find out modern networks compare spheres. Methodology. main method used article content analysis. descriptive allowed selecting units analysis classifying them systematic approach that us identify trends concerning peculiarities Results. As result study, features network «Facebook» were clarified 157 made it possible messages, particular volume texts, days publication relationship between use first sentence as means attracting attention numbers, hyperlinks, visual integrations texts. It was found common way an exclamatory or interrogative phrase, when there certain statement exclamation point at end, questions target etc. Also, informal style diminutive words geographical specification, storytelling technology, saturation text emotions, identified attracted audience structural which components AIDMA communication model structure networks. should be noted despite significant difference spheres, largely similar. Conclusions. we fields. Accordingly, novelty practical value results obtained are identifying factors audience.